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Aims and Objectives
Aim

The School is designed to expose delegates to some of the problems, decisions and challenges involved in running a retail business.  The programme concentrates on enhancing the delegate's expertise in the management of the following key resources: People, Money, Marketing, Merchandise and Retail Space.

Objectives

Working in small teams delegates will:

• Define team roles and leadership characteristics whilst developing effective

  management styles and utilising a feedback model


• Analyse cash flow forecasts, profit and loss accounts and interpret key     

  financial indicators in order to formulate actions that will improve

  business performance.

• Devise and present the brand essence and marketing strategy for a new

  retail  chain.

• Participate in merchandising exercises and make decisions on stock,
  orders and sales.

• Devise the business proposition, layout, presentation and staffing of a new

  retail outlet and prepare a complete five-year sales and profit profile.


Benefits


• Six day intensive residential programme at Keble College, Oxford.

• Management exercises covering practical, relevant isues.

Lectures and tutorials led by experts.

Presentations from leading retail figures.

Small discussion groups facilitated by experienced retail managers.

Interaction between delegates from a wide variety of leading UK retailers.

Team-building events.

Social activities.

 

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